May 26, 2026
Salary not disclosedApply externally
NAI · Baghdad
Benchmark based on comparable Marketing Specialist postings nationwide.
Figures are advertised salaries from job postings and may not represent actual employee earnings.
See full salary benchmarks →Lead and manage national marketing tactics, support sales, ensure brand consistency, and optimize ROI aligned with manufacturing standards.
𝗡𝗔𝗜 𝗖𝗼𝗺𝗽𝗮𝗻𝘆 𝗶𝘀 𝗵𝗶𝗿𝗶𝗻𝗴: 𝗡𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 𝗗𝗲𝗽𝗮𝗿𝘁𝗺𝗲𝗻𝘁: 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗥𝗲𝗽𝗼𝗿𝘁𝘀 𝗧𝗼: 𝗖𝗘𝗢 𝗮𝗻𝗱 𝗚𝗲𝗻𝗲𝗿𝗮𝗹 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 𝗟𝗼𝗰𝗮𝘁𝗶𝗼𝗻: 𝗛𝗲𝗮𝗱 𝗢𝗳𝗳𝗶𝗰𝗲 (𝗡𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗿𝗼𝗹𝗲 𝘀𝘂𝗽𝗽𝗼𝗿𝘁𝗶𝗻𝗴 𝗮𝗹𝗹 𝗯𝗿𝗮𝗻𝗰𝗵𝗲𝘀) 𝗦𝗰𝗼𝗽𝗲: 𝗔𝗹𝗹 𝗯𝗿𝗮𝗻𝗱𝘀 𝗮𝗻𝗱 𝗿𝗲𝘁𝗮𝗶𝗹 𝗹𝗼𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝗻𝗮𝘁𝗶𝗼𝗻𝘄𝗶𝗱𝗲 Job Purpose Lead and manage the overall marketing strategy across all locations. Ensure consistent brand positioning, support sales growth, drive customer acquisition and retention, and maximize marketing ROI while aligning with manufacturer standards and company objectives. Key Responsibilities 1. Strategy and Planning Develop and execute national marketing strategy aligned with sales targets. Prepare annual and quarterly plans for all brands and branches. Align with OEM campaigns and ensure consistent positioning. Identify market opportunities and competitive trends. 2. Campaign Management Plan and execute national and regional campaigns, including launches, promotions, seasonal and aftersales initiatives. Coordinate rollout across sites and ensure delivery within budget. 3. Lead Generation and Sales Support Drive qualified lead generation initiatives. Support branches in achieving sales targets. Monitor lead performance and improve conversion with CRM and Sales teams. 4. Digital Marketing Oversight Oversee website, social media, paid ads, SEO, and email marketing. Ensure strong online presence and measurable results. 5. Brand Management Maintain brand consistency and showroom standards. Ensure OEM compliance. 6. Budget, Analysis and Reporting Manage budget allocation and optimize ROI. Monitor market trends and competitors. Track KPIs including leads, cost per lead, conversion, ROI, and traffic. Provide reports to management. Lead and develop the marketing team. Key Performance Indicators Qualified leads Cost per lead Conversion rate Marketing ROI Sales growth Website engagement Campaign performance Brand compliance Qualifications Education: Bachelor’s degree in Marketing, Business, or related field (Master’s preferred). Experience: 7–12 years in marketing; automotive and multi-site experience preferred. Strong digital and lead generation background required. Languages: Arabic and English required; Kurdish is an advantage. How to Apply 𝗔𝗽𝗽𝗹𝘆 𝗯𝘆 𝘀𝗲𝗻𝗱𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗖𝗩 𝘁𝗼 𝗵𝗿.𝗸𝘂𝗿𝗱𝗶𝘀𝘁𝗮𝗻@𝗻𝗮𝗵𝗷-𝗮𝗹𝗶𝗿𝗮𝗾.𝗰𝗼𝗺 𝗮𝗻𝗱 𝗺𝗲𝗻𝘁𝗶𝗼𝗻 𝘁𝗵𝗲 𝘃𝗮𝗰𝗮𝗻𝗰𝘆 𝘁𝗶𝘁𝗹𝗲 𝗶𝗻 𝘁𝗵𝗲 𝘀𝘂𝗯𝗷𝗲𝗰𝘁 𝗹𝗶𝗻𝗲. 𝗣𝗹𝗲𝗮𝘀𝗲 𝗶𝗻𝗰𝗹𝘂𝗱𝗲 “𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴-𝗜𝗿𝗮𝗾” 𝗶𝗻 𝘁𝗵𝗲 𝗲𝗺𝗮𝗶𝗹 𝘀𝘂𝗯𝗷𝗲𝗰𝘁 𝗹𝗶𝗻𝗲. 𝗔𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝘁𝗵𝗲 𝗰𝗼𝗿𝗿𝗲𝗰𝘁 𝘀𝘂𝗯𝗷𝗲𝗰𝘁 𝗹𝗶𝗻𝗲 𝘄𝗶𝗹𝗹 𝗻𝗼𝘁 𝗯𝗲 𝗰𝗼𝗻𝘀𝗶𝗱𝗲𝗿𝗲𝗱. #All_Kurdistan_Jobs
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