Ather Agency · بەغدا
20 ئایار 2026
Seeking a strategic marketing expert to lead growth strategies for digital products, mobile apps, and platforms across various sectors with expertise in user psychology and campaigns.
Marketing Strategist (Hybrid — Baghdad) ather agency --- About Us We build and scale impactful digital products and mobile applications across fintech (Salfa), community-driven platforms (Ishtirili Ishtirlik), service marketplaces, and healthcare solutions. We are expanding our internal team to transform product ideas into scalable growth systems. --- About The Role We are seeking a strategic, business-oriented Marketing Strategist to lead growth planning and campaign execution across our portfolio. > Note: This is not a standard social media posting role. We need someone who understands user psychology, app growth, positioning, and conversion funnels to turn product goals into measurable marketing success. --- Key Responsibilities * Strategy & Growth: Build marketing, launch, and retention strategies for mobile apps; define KPIs tied to business goals. * Market Insights: Analyze user behavior, competitor trends, and conversion funnels. * Creative Direction: Guide copywriters, designers, and video editors to ensure content aligns with brand positioning. * Cross-Functional Collaboration: Partner with operations and product teams to optimize CAC, acquisition, and engagement. * Performance Analysis: Track campaign performance and build scalable marketing workflows. --- Requirements * Proven experience in marketing strategy, growth marketing, or brand strategy. * Deep understanding of mobile app marketing, consumer psychology, and user funnels (acquisition to retention). * Strong analytical skills with knowledge of metrics like CAC, conversion rates, and engagement. * Experience directing creative production workflows in fast-paced startup environments. Preferred Qualifications * Experience in fintech or app-based startups. * Familiarity with Meta Ads, TikTok campaigns, and influencer marketing. * Bilingual: Strong Arabic and English communication skills. --- Salary starting from 1,500,000 IQD How To Apply Please submit your CV, Portfolio/Campaign Examples, and Case Studies (if available) via our application form: 👉 [Apply Here](https://forms.gle/2tE5W7AHwRHerzwp9)
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